Before you founded your own lighting company, you were focused on illuminating architecture. What made you change direction?
Over the last 15 years, I often wondered how much light and what kind of light people actually need. It's not about having more and more light to illuminate our planet at night and to turn night into day. It’s about having a measured interaction with light as a valuable and vital resource.With OLED technology, I see the chance to give people good, energy-efficient and measured light once again.