Paranormal Activity cinematographer brings Halloween chills into New Zealand homes with Philips Hue

October 27, 2015

 

Auckland, New Zealand – Nothing is scarier than a creepy movie or haunting TV show. To create these chilling effects on-screen cinematographers use light to heighten fears, build suspense and, ultimately, intensify the terror lurking in the shadows. This Halloween, Royal Philips, a global leader in lighting, has collaborated with John W. Rutland, cinematographer of the upcoming supernatural horror film Paranormal Activity: The Ghost Dimension in theatres in New Zealand from October 22, to demonstrate how the scary effects on the big screen can be brought to life at home with Philips Hue* connected lighting system. His tips and tricks are captured in both video and written guides developed in collaboration with Philips Hue.  

 

“Cinematographers use every shade, colour and intensity of light to create the nightmarish scenes fans know and love,” said John W. Rutland, cinematographer of Paranormal Activity: The Ghost Dimension. “With Philips Hue there are up to 16 million colour options and a variety of third-party apps that enable people at home to easily transform a serene and inviting space into a tension-filled, bone-chilling setting for Halloween, with just the swipe of a finger.”

 

 

Throughout his career, John W. Rutland has used light to hide and reveal some of the scariest monsters, spirits and killers on screen in films like the just released Paranormal Activity: The Ghost Dimension, and recent chillers, Exists and Lovely Molly, consistently keeping viewers on the edge of their seats. In collaboration with Philips, Rutland has revealed some of the lighting magic he uses to create spine-tingling scenes. Halloween enthusiasts now know how to create the ultimate quick-start haunted house using connected lights from Philips Hue and the spookiest of the nearly 450 third-party apps available*.  

 

“Philips Hue engages your senses by delivering almost limitless possibilities for any moment in the home,” said David Procter, Marketing Manager, Philips Lighting New Zealand and Australia. “We get excited when we see people get creative with Philips Hue connected lights and Halloween is the perfect occasion for people to really let go and create their own unique, chilling atmospheres – giving trick-or-treaters an added scare for this growing celebration in New Zealand.”

 

Don’t forget: Philips Hue connected lighting system isn’t just for Halloween; you can interact with light to enhance any moment, increase peace of mind or simply enjoy endless new light and colour experiences.

 

The extensive Philips Hue connected ecosystem includes Philips Hue Bloom, Philips Hue Lightstrips, control devices such as Philips Hue tap and Apple Watch as well as bulbs. For more information on the Philips Hue growing range of products and apps, or to see some of the light scenes created by the Philips Hue community, visit: www.meethue.co.nz.  

 

Philips Hue Halloween video can be viewed here**

 

* Use of product requires a Philips Hue starter kit sold separately (RRP NZD $319.95) and a smart device with iOS 4.3 or later or Android 2.2 or later. Use of product requires wireless internet connection. Third party data download, internet and subscription fees may apply.  Not all apps are available in New Zealand.

** Not all products featured in the Philips Hue Halloween video are currently available in New Zealand.

For further information, please contact:

 

Louise Nolan

SweeneyVesty

022 692 2752

louise.nolan@sweeneyvesty.com

 

Albertine Schor

Brand and Corporate Communications Manager

Philips Australia & New Zealand

0427 915 643

albertine.schor@philips.com

About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 106,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter