Fresh looking meat

for longer

Reducing meat discoloration

Discolored meat is less appetizing to customers, and the more light you shine on it, the quicker its appearance degrades. But on the other hand, produce displayed on shadowy shelving is unlikely to catch a customer’s eye.

 

A fresh solution is finally here. Philips has developed a range of luminaires that minimize discoloration by utilizing a specially selected light spectrum. Developed through years of close collaboration with local retailers, the science-backed system reduces waste and extends shelf life.

In this video you could see the experiences of supermarket chain Plus with Philips Meat Discoloration

The problem of waste

 

Unsold meat is never good news. The European Retail forum reported that food waste from meat products can have a significant impact on retailer revenue.

 

Although lighting-induced discoloration of sliced meat presents no hygiene or health problems, it can put customers off buying the product, meaning more unsold food. Even worse, because the fresh food areas are often the main reason a customer chooses a particular supermarket, discolored meat can reduce consumer loyalty.

A video about the advantages of LED Rose for displaying sliced meat

Understanding the issue  

 

We’ve been sinking our teeth into the discoloration problem. Recent research by Philips has helped us to understand how light spectrum, light level, and exposure time affect the appearance of sliced meat. The research also disproved an observed beneficial effect of applying UV or red-enhancing filters. These filters lower the light level and influence the visibility of discoloration – but they don’t stop the discoloration itself.

 

In addition to this laboratory research, Philips conducted in-store testing with Dutch supermarket chain Plus. The results of these field tests corroborate laboratory findings, underscoring the fact that more light generally means less shelf life.

A video about Philips lighting products that reduce meat discoloration

Longer shelf life,

brighter displays

The new findings prompted new Philips innovations. We found that the best way to slow down illumination-induced discoloration is to use a luminaire with an optimized light spectrum. By utilizing this ground-breaking technology, retailers can opt for a longer shelf life or, alternatively, higher lighting levels.

 

In tests, the leading-edge Philips LED Rose Food range extended the shelf life of sliced meat by up to 20%, compared with conventional white SON lamps. These tests also built upon findings derived from customer surveys, which were conducted with a well-known meat supplier.

The new findings prompted new Philips innovations. We found that the best way to slow down illumination-induced discoloration is to use a luminaire with an optimized light spectrum. By utilizing this ground-breaking technology, retailers can opt for a longer shelf life or, alternatively, higher lighting levels.

 

In tests, the leading-edge Philips LED Rose Food range extended the shelf life of sliced meat by up to 20%, compared with conventional white SON lamps. These tests also built upon findings derived from customer surveys, which were conducted with a well-known meat supplier.

The new findings prompted new Philips innovations. We found that the best way to slow down illumination-induced discoloration is to use a luminaire with an optimized light spectrum. By utilizing this ground-breaking technology, retailers can opt for a longer shelf life or, alternatively, higher lighting levels.

 

In tests, the leading-edge Philips LED Rose Food range extended the shelf life of sliced meat by up to 20%, compared with conventional white SON lamps. These tests also built upon findings derived from customer surveys, which were conducted with a well-known meat supplier.

The new findings prompted new Philips innovations. We found that the best way to slow down illumination-induced discoloration is to use a luminaire with an optimized light spectrum. By utilizing this ground-breaking technology, retailers can opt for a longer shelf life or, alternatively, higher lighting levels.

 

In tests, the leading-edge Philips LED Rose Food range extended the shelf life of sliced meat by up to 20%, compared with conventional white SON lamps. These tests also built upon findings derived from customer surveys, which were conducted with a well-known meat supplier.

Meat section at Edeka supermarket well-lit with Philips LuxSpace Accent Rose LED
Philips enhance the appearance sliced meat with supermarket lighting

Finding the right

luminaire

 

Retailers, prepare for creative freedom. Philips Rose Food LED can be applied in a range of different luminaires, for both accent and general lighting.


Already available in a choice of spotlight projectors, suspended pendants and downlights, further range extensions will be introduced later this year.

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